Jansport Big Student
The authorities of the Municipal Corporation New Market of Managua (COMMEMA) together with traders in different markets in the capital, were launched simultaneously by the School Fair 2011, where families can buy everything related to school packet from uniforms, shoes, backpacks, notebooks, pens, a fair price. These school fairs are an initiative of the Sandinista Government, led by Commander Daniel Ortega Saavedra, to help families access to school package at affordable prices. With the animation of the band Maestro Gabriel Institute, the Eastern Market was lit in the national colors, as each business segment or part of this School Fair each merchant placed a flag as a sign that there are sold uniforms, backpacks, shoes or school supplies at fair prices. The companion Augusto Rivera, General Manager of Eastern Market COMMEMA said that this fair is part of the Sandinista government's effort to bring the school package at affordable prices to Nicaraguan families. "The merchants, trade associations and the fair committee together in a single fist, in a single effort to fight for the Sixth Grade, here we have fair prices," said Rivera. Reported several school kits, which include blue and white uniform (shirt and trousers or skirt) half a dozen notebooks and a pack of 230 cords, and other packages with different prices. Luis Blandon, who owns San Luis backpacks, thanked the Sandinista Government and the authorities of COMMEMA to push these types of activities that promote trade and fair prices for families. Blandon said he has a wide variety of bags of all colors, styles and brands as well as all kinds of school bags, which have deep discounts. "We have affordable prices and for students to present their card have special discounts," said Blandon, who offer brands such as Jansport, MTV, and Totto Pachelly, among others. Doña Xiomara Silva, a trader in uniform, said that such fairs are to streamline the purchase. "We're selling, but we were hoping that the show started to get better sales. " While in the capital's markets began the School Fair, fellow traders are preparing the conditions for opening on January 29 jansport big student Fair for the tenth consecutive year takes place in the old Centro La Pinata front of the Universidad Centroamericana. . . For the launch of the jansport big student backpack brand in Spain, its Spanish distributor, Alnisa ??Sport, performed an original action at the point of sale through augmented reality technology. Aplus Marketing Field was the author of the campaign, which got Alnisa ??Sport Group was elected in early December year's European distributor of the famous American brand jansport big student backpacks and reach the largest number of units sold in Europe in just two months . The campaign was developed simultaneously in six centers, El Corte Ingles in Madrid, Barcelona and Valencia and was intended to show the broad range of JanSport backpacks to the Spanish public, particularly to a profile made up of students and adventurers. To do this, Aplus Field Marketing designed an activity augmented reality in which people walked past the information point were detected by sensors that sounded a horn. Then invited users to interact via a touch screen where they could know what kind of backpack that best fit their characteristics and needs, using a touch recommender. The action was completed with drawings you were given almost a hundred speakers to the winners. According Diego Olmedo, director general of the agency, "a key to this campaign is that every person needs a different bag. So the campaign was designed to help each individual to know what was most suited to their needs, with the objective of not just buy design and style, but a product that meets the real needs of each client, these reasons has been so well received. " JanSport brand belongs to the VF Corporation U. S. company, which owns other well-known brand of backpacks, Eastpack and signatures of Wrangler and Lee jeans. . . .
