Jansport Right
Copyright 2008 VF-Europe - Fountain Business Park, Van Kerckhovenstraat 110, 2880 Bornem, Belgium, RPM Mechelen 405,039,138. All rights reserved. The content of this page est recorded. Under the laws on the rights of reproduction, est strictly forbidden to reproduce the full or partial content of any of hese pages without prior written consent of VF-Europe or its assigns. Note that all materials used on this page belong to their respective owners. VF-Europe is not in no case responsible for the content or use of this website. Also, VF-Europe reserves the jansport right to modify this website and make changes in content at its sole discretion, with no obligation to notify any person or entity of such revision or changes. EASTPAK Globe and designs are trademarks of JanSport Apparel Corp. and VF-Europe uses them with the authorization of jansport right Apparel Corp. Any personal information that you provide via this page be nicamente used by VF-Europe and not be shared with third parties. By providing this information, you authorize VF-Europe to use its address for the shipment of new products or special offers. For questions, comments or bug report regarding this site, you can select the "Contctenos" at the bottom of the screen of our page. Aplus Field Marketing, field marketing Spanish company, was the author of the campaign launch of the jansport right backpack in Spain. Through this campaign, the Spanish distributor of this company, Alnisa ??Sport Group, was elected in early December 2010 year's European distributor of the famous American brand, which in turn is number one in worldwide sales. As a result of this campaign, jansport right backpacks had the greatest number of units sold in Europe in just two months. The campaign "back to school" developed simultaneously in six centers of the English Court of Madrid, Barcelona and Valencia during the months of July and September, was to show the broad range of jansport right backpacks to the Spanish public, specifically a shaped profile students and adventurous. To do this, Aplus Field Marketing designed an activity augmented reality in which people walked past the information point were detected by sensors that sounded a horn. Then invited users to interact via a touch screen where you could know what kind of backpack that best fit their characteristics and needs, using a touch recommender. The action was completed with drawings you were given almost a hundred speakers to the winners. In the words of Diego Olmedilla, CEO of Aplus, "The key to this campaign is that every person needs a different bag. So the campaign was designed to help each individual to know what was most suited to their needs, with the objective of not just buy design and style, but a product that meets the real needs of each client, these reasons has been so well received. The wide variety of models, attractive designs, the technology applied to each bag and its price jansport right have made a very attractive product for the young consumer. " . . .
